I’ve looked through hundreds of band websites, from the professional sites designed by high-tech designers to the free sites you’ll find at MySpace or Facebook. From this research, I’ve learned several simple techniques to designing an internet site that serves its purpose. You can find two purposes to every band website: first, to market your band; and second, to sell your CDs or digital downloads. If your site does any less, you are selling yourself short. So let’s get started doing 12 hot tips on the best way to turn your website into a money maker.
1. KIS. Keep it simple. Websites should not be flashy. You can try to impress people with killer graphics and dazzling animation, but whatever you are doing is limiting the amount of fans who will visit your site. I can’t tell you just how many times I stopped trying to surf a website that exposed with some fancy FLASH or gave you a blank page with a pop-up. That’s favored by the Major Labels, but more surfers find it necessary to use pop-up stoppers because too many people use pop-ups to deliver SPAM.
2. Use consistent navigation. It generally does not ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or the surface of the page and give it fast and simple access. Also realize that se’s need clear and easy paths if they’re going to navigate your website, and internet search engine traffic is something every website should try to gain.
3. Know your market. You can not be all things to all or any people, so focus on a niche. If you play death metal music, cater each page compared to that style of music. Submit your site to those websites that connect to that market. Exchange links with bands in your market.
4. Include your contact information. Exactly like with regular press kits, your site should be packed filled with contact information for your band, including a booking phone number, a mailing address, fax number if possible, and an email address. There is nothing more frustrating than having to search a website merely to find the owner’s email. Post your contact info in the bottom of every page of your site, along with your email. Offer the option to send from the form AND a hot linked email address easily entirely on your pages.
5. Keep graphics to reasonable size. I’ve high-speed internet access, however the vast majority of the planet does not. Most of those who don’t, don’t want to wait two minutes for the graphics to load. Optimize your graphics so that they are under 30k, and your visitors will be even happier with your band when they reach the music and information in an acceptable amount of time.
6. Add a newsletter. If you don’t have a newsletter, you’re selling yourself short. Many folks don’t buy immediately. They wait until the time is right. Encourage these potential customers to join up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Distribute your newsletter frequently to get your visitors worked up about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People require a reason to come back to visit you, or they may forget about you. Include regular news updates on your own site, a journal, chat room, or discussion board. Build a sense of community which means that your visitors will want to keep coming back again and again.
8. Get a domain name. I understand you don’t desire to spend big money on a website, but a domain name is essential for any professional band, and you could purchase one as for less than $10 per year these days.
9. Use META Tags. It seems that increasing numbers of people are forgetting to use META tags on their web pages. Despite the fact that se’s no longer weigh them heavily within their algorithms, they’re still used to find out how well your site will rank.
10. Make it an easy task to accept payment. Unless you take credit cards on your website, you’re losing sales! There are still a lot of great methods to accept payment through bank cards. Paypal, for example, permits you to setup a simple customizable store on your own website, and on top of that they only have a very minuscule piece of the sale. Customers need not have a Paypal account to order.
11. Content, Content, Content. If you’ve gone to any marketing websites, you will have heard how important relevant content is for the website. This remains as important now as it as ever was. Good content on your website will sell your music products. This might mean http://mp3paw.io streaming or downloadable MP3s, articles about your style of music, reviews of bands playing your look of music, or great ad copy that will sell your products. Great content is why is a great website. If you have information or resources which are useful, you’ll develop repeat visitors. This will ultimately result in increased sales.