In order to find the best digital marketing agency, first, we have to understand “what’s digital marketing”, “will digital marketing benefit your business” and answer the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the net, but also including cell phones, display advertising, and any other digital medium. So easy to summarise in a single sentence, yet it’s rather a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. This is where the expertise and experience of the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would visit a computer to search for a product or service, nowadays folks are connected to the internet all day long, every day and “live online”. Looking for information, something or service is as quick and simple as searching on a laptop or computer at work or picking up their mobile telephone or tablet. Digital marketing targets getting your information, products and services in front of people if they are looking online. The very best digital agencies understand the buying process of your services and products and make sure that your information is prominent to the possible client at the appropriate time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the most effective digital marketing agency will show the relevant information, goods and services at the targeted amount of time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will focus on online marketing as opposed to “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing could be a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage each of the digital advertising based on profits on return (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do you have more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, is the process of getting the website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your business if it’s found for the keyphrases people use (often referred to as “keywords”) to consider them in Google.
SEO requires experience and understanding of how Google reads your site. What messages and information you want Google to learn for a webpage or website and knowing where you can place that information so se’s can find it. A good SEO company will have a proven history of ranking websites saturated in the search results.
SEO works best when the proven methods of obtaining rankings are applied in conjunction with latest trends that are driving traffic. An example of this can be a “near me” phenomenon, which has seen a 150% growth in the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from the local service or product supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media and reputation marketing. SEO is also the cornerstone of effective PPC, social media and reputation management campaigns. Okinawa flat belly tonic